Market Insights and Analysis: Global Social Media Analytics Market Overview and Projections (2023-2028)
The Global Social Media Analytics Market is projected to grow at a CAGR of around 26% during the forecast period, i.e., 2023-28. Most of the market expansion would be driven by the rapidly rising number of social media users due to the growing penetration of the internet & smartphones, coupled with the increasing number of e-commerce websites and significant developments in data analytics tools.
Top leading companies in the Global Social Media Analytics Market includes:
Oracle, IBM, Clarabridge, Talkwalker, Adobe, SAS Institute, NetBase, Digimind, Salesforce, Hootsuite, Simplify 360, Brandwatch
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Report Segmentation:
The market is categorized into the following segments in the report:
By Application
-Sales & marketing Management
-Customer Experience Management
-Competitive Intelligence
-Risk Management & Fraud Detection
-Public Safety & Law Enforcement
-Others
By Organization Size
-Small & Medium Sized Enterprises
-Large Enterprises
By Development Model
-On-Premises
-Cloud
By Industry Verticals
-BFSI
-Telecommunication & IT
-Healthcare
-Government & Defense
-Media & Entertainment
-Retail & Ecommerce
-Travel & Hospitality
-Others
By Component
-Software
-Services
-Managed Services
-Professional Services
-Training & Education
-Consulting.
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Global Social Media Analytics Market Geographic Reach:
The Geographic Reach of the Global Social Media Analytics Market evaluates the spread and significance of Global Social Media Analytics market consumption across different regions/country, emphasizing areas with the largest market size and the most promising growth potential.
· North America: The US, Canada, Mexico
· South America: Brazil, Argentina
· Europe: Germany, The UK, France, Russia, Italy
· Middle East & Africa: Saudi Arabia, The UAE
· Asia-Pacific: China, Japan, India, Australia.
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